38 Risk Communication - Lecture 38 Risk Communication 27...

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cture 38 Lecture 38 Risk Communication 1 27 April 2007 Jery Stedinger Lecture 38
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Neighborhood Zoning for Haz Waste 2 27 April 2007 Jery Stedinger Lecture 38
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Readings (M) Slovic, “Perceptions of Risk” packet ) Slovic, Fischoff, Lichtenstein, “Ratings of Risk” eadings (M) Slovic, Fischoff, Lichtenstein, Ratings of Risk Readings (W) Fischoff, Watson, and Hope “Defining Risk” Readings ) andman, “Risk=Hazard + Outrage” acket (W) Sandman, Risk Hazard Outrage packet (F) Pough and Krimsky, “Emergence of Risk Comm…” Readings F) Sandman, “Getting to Maybe: Comm. Aspects of Siting… ”R eadings ( ) Sa d a , Ge g o aybe: Co . spec s o S g… ead gs (F) Bean, “Speaking of Risk” packet 3 27 April 2007 Jery Stedinger Lecture 38
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Readings - 2 (M) Sandmanm “Telling Reporters” packet ) reenburg et al. “Networks News Coverage” acket (M) Greenburg et al. Networks News Coverage packet (W) Lave, “Fixing the System” packet ) Starr, “Social Benefit versus Technological Risk” eadings (W) Starr, Social Benefit versus Technological Risk Readings (W) Starr, “Risk Management & Assessment” packet (W) Slovic, “Perceived Risk, Trust, and Democracy” packet See top of Hw assignment #11 4 27 April 2007 Jery Stedinger Lecture 38
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E. Coli Scare in Sept. 2006 5 27 April 2007 Jery Stedinger Lecture 38
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Road Risk and Communication 6 27 April 2007 Jery Stedinger Lecture 38
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Risk & benefits in Diner 7 27 April 2007 Jery Stedinger Lecture 38
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Subway 1 8 27 April 2007 Jery Stedinger Lecture 38
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Subway: Is this better? 9 27 April 2007 Jery Stedinger Lecture 38
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Subway: Benefits and Costs. 10 27 April 2007 Jery Stedinger Lecture 38
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Risk Communication Two cultures Two worlds Emergence of Risk Communication Studies: Social and Political Context 11 27 April 2007 Jery Stedinger Lecture 38 A. Plough and S. Krimsky [in Reading in Risk. ]
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Two Cultures Two Worlds We have discussed: We have discussed: Distorted Risk Estimates Quantitative Death Rates Judgment Biases Event & fault trees Limited Information sources Poisson processes Availability Heuristic Risk Profiles Dread & unknown risk perceptions Reliability Analyses Voluntary and involuntary issues Pollutant transport Personal values and transformation Community values Dose response How are these two worlds going to communicate? 12 27 April 2007 Jery Stedinger Lecture 38
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Dilbert – Engineers & Communication 13 27 April 2007 Jery Stedinger Lecture 38
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NRC Risk Communication Report 14 27 April 2007 Jery Stedinger Lecture 38
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Factors Plough & Krimsky from Readings In Risk. 15 27 April 2007 Jery Stedinger Lecture 38
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Plough and Krimsky, Emergence of … • "It has been difficult to find common ground between the cial world of risk perceptions guided by human experience social world of risk perceptions guided by human experience and the scientists' rational ideal of decisionmaking based on probabilistic thinking.” Fundamental discord between demosphere and its popular • Fundamental discord between demosphere and its popular culture or "cultural rationality", and "technosphere" and cult of experts with its "technical rationality" of probabilitistic risk nalysis.
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38 Risk Communication - Lecture 38 Risk Communication 27...

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