Test 1 - Question 1 2 out of 2 points Anna is using the BCG...

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Question 1 2 out of 2 points Anna is using the BCG Growth-Share Matrix to perform a portfolio analysis for her company, Craycol Incorporated, which has four divisions: Red, Orange, Yellow, and Green. The Yellow division is doing quite well. Although it faces strong competition in a market that is still growing and changing rapidly, it currently has a narrow lead in market share. The Red division has long been the company’s top performer and dominates market share in an industry that has been stable for the past ten years. The Green division has been performing poorly for the past five years, and there doesn’t seem to be much opportunity to gain market share from its competitors, as customer demand has dropped significantly and is not likely to increase. The Orange division is Craycol’s newest division. The market Orange produces products for is potentially large, but many other companies are pursuing the same customers and it remains to be seen how Orange will perform, as it currently lags behind some of its competitors while outperforming others. According to the BCG Matrix, the __________ division would likely be identified as a Star. Selected Answer: a. Yello w Correct Answer: a. Yello w Question 2 2 out of 2 points _____________ is the extent to which members stick together. Selected Answer: a. Group cohesiveness Correct Answer: a. Group cohesiveness Question 3 2 out of 2 points Divisional departmentalization ______________. Selected Answer: b. is based on semiautonomous strategic business units Correct Answer: b. is based on semiautonomous strategic business units
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Question 4 2 out of 2 points If a company decides to take its time and expand its business slowly, what type of grand strategy is this company practicing?
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  • Spring '14
  • AnithaChennamaneni
  • Management, Orange, Josh, Boston Consulting Group's Advantage Matrix

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