RSCH 202 Discussion 2 - RSCH Discussion Mod 2 Website...

This preview shows page 1 out of 1 page.

RSCH Discussion Mod 2 Website Avatars List and label the variables company satisfaction - dependent purchasing intentions – dependent value of information - independent pleasure of shopping experience – independent Perceived information value on satisfaction with the company when customers are highly involved - moderating Perceived information value on purchase intentions when customers are highly involved - moderating Explain the relationships among the variables The use of avatars to increase information value and the pleasure of shopping are independent variables that cause change in company satisfaction and customers purchasing intentions. Perceived information value on company satisfaction and purchase intentions are

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture