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Alternative Assignment #5The article I read was “What Is Implicit Self-Esteem, and Does it Vary Across Cultures?” by Carl F. Falk and Steven J. Heine from the Personality and Social Psychology Review. The article discussed implicit self-esteem (ISE) as the fusion of self-concept with automatic evaluation of ourselves. The article focused on developing alternative and novel ways of defining and measuring ISE as well as possibly cultural variations in the motivation to pursue having a high self-esteem and positive self-image.The researchers used meta-analysis to determine their results, so they did not conduct an experiment or study themselves. Most of the methods used in the different compiled results wereself-reports of East Asians and North Americans to determine whether there was a significant difference in self-enhancement motivation, or the desire to have a high self-esteem. All of the methods besides one showed evidence for a cultural difference as East Asians tended to attribute