mba 580 mission visions and values paper

mba 580 mission visions and values paper - MVV To...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
MVV 1 To consistently deliver quality food, friendly and attentive service while providing a unique and casual atmosphere to MBA 580 Mission, Vision, and Values Paper
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
MVV 2 According to H.G. Para (2008), “26% of new restaurants fail in the first year, 19% the second year, and 14% the third year” (¶ 9). Investing in a new restaurant is a high-risk investment. Investors need to understand fully the demographics of the population served. What works in one area will not necessarily work in another. Understanding the customer demographics and having the ability to meet the needs of the customer will enable a new business to succeed. Recently, a local restaurant, Squid Lips, opened with minimal marketing output. Within the first 30 days of opening, the local paper provided a dismal write up to further restrict the restaurants ability to maintain longevity. Squid Lips serves a varied menu with the focus being seafood. The menu items run towards the exotic with items like mango chutney coconut fried grouper, hamburgers, and Cuban sandwiches. The owner of the company invested in excess of a million dollars on designing and building the establishment. However, the location is not one that is a high traffic business area. Kerry Miller quotes H.G. Parsa as saying, “a poor location can be overcome by a great product and operation, but a good location cannot overcome bad product or operation" (p. 2). The
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/28/2008 for the course MBA mba 580 taught by Professor Unknown during the Spring '08 term at University of Phoenix.

Page1 / 5

mba 580 mission visions and values paper - MVV To...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online