Case Study on American Express

Case Study on American Express - Case Study on American...

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Case Study on American Express Sheheryar Shafique
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Introduction Issues Analysis of Problem Recommendation Conclusion References Agenda
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One of the world’s most famous financial services company, which provides the relative services such as charge cards, credit cards, travel services, fraud prevention, and merchant acquisition (Grossman, 1987). Company also offers additional services, including purchase gift cards, certificates of deposits, and prepaid cards. In the past few decades, the financial services industry has rapid and incessant development (Grossman, 1995). According to the statistics of credit cards, in 2013, the total credit card outstanding debt reached up to $2.8 trillion in the United States (Ray & Ghahremani, 2015). Introduction
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According to Kotler and Keller (2014), before the global economy collapsed, although American Express is at the third place until now, it always has stable growth and clear positioning.
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