COMM 432 � Wk 1 Fall 2008

COMM 432 � Wk 1 Fall 2008 - COMM 432 28 Aug...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
COMM 432 – 28 Aug 2008/Week 1 The End (& Future) of TV
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Capitalism as “Creative Destruction” Karl Marx : c a pita lis m  will c o lla ps e   fro m  its  inhe re nt c o ntra dic tio ns Schumpeter Democracy,  (1942) “Creative Destruction” Joseph Schumpeter
Background image of page 2
Universal Studios Fire June 2008 Tens of thousands of destroyed video cassettes and 35-millimeter reels; a visceral metaphor for an obsolete business model
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The End (and Future) of TV
Background image of page 4
The Traditional (Broadcast) TV Business Model TV stations use programming to lure audiences to pay attention to their  signal for particular periods of time. These spans of attention are parceled out and sold to advertisers. Eventually, local stations are linked into a national network, granting  large advertisers the greatest possible reach.  (“Mass Media” formation)*
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Traditional (Broadcast) TV Business Model Economies of scale enable networks to have larger pools of capital to  invest in high-quality programming. Networks construct a  schedule  with their programs, airing  particular shows at particular times on particular nights.   (A “linear” model)* These shows are available to viewers for “free,” subsidized by the blocks  of ads parceled throughout the schedule.
Background image of page 6
The Traditional (Broadcast) TV Business Model A TV show’s performance in its time-slot (i.e., its ability to draw an 
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/29/2008 for the course COMM 432 taught by Professor Smith during the Fall '08 term at USC.

Page1 / 23

COMM 432 � Wk 1 Fall 2008 - COMM 432 28 Aug...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online