COMM 432 � Wk 1 Fall 2008

COMM 432 � Wk 1 Fall 2008 - COMM 432 28 Aug...

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COMM 432 – 28 Aug 2008/Week 1 The End (& Future) of TV
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Capitalism as “Creative Destruction” Karl Marx : c apitalis m  will c o llaps e   fro m  its  inhe re nt c o ntradic tio ns Schumpeter : Capitalism, Socialism, &  Democracy,  (1942) “Creative Destruction” Constant innovation & revision Joseph Schumpeter
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Universal Studios Fire June 2008 Tens of thousands of destroyed video cassettes and 35-millimeter reels; a visceral metaphor for an obsolete business model
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The End (and Future) of TV
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The Traditional (Broadcast) TV Business Model TV stations use programming to lure audiences to pay attention to their  signal for particular periods of time. These spans of attention are parceled out and sold to advertisers. Eventually, local stations are linked into a national network, granting  large advertisers the greatest possible reach.  (“Mass Media” formation)*
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The Traditional (Broadcast) TV Business Model Economies of scale enable networks to have larger pools of capital to  invest in high-quality programming. Networks construct a  schedule  with their programs, airing  particular shows at particular times on particular nights.   (A “linear” model)* These shows are available to viewers for “free,” subsidized by the blocks  of ads parceled throughout the schedule.
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The Traditional (Broadcast) TV Business Model A TV show’s performance in its time-slot (i.e., its ability to draw an 
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