Comm_432_Wk 4_Fall 2008

Comm_432_Wk 4_Fall 2008 - Comm 432 Week 4 Review/Radios...

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Comm 432: Sep 18, 2008 – Week Comm 432: Sep 18, 2008 – Week 4 4 Review/Radio’s Cultural Impact
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Announcements Long Tail papers returned Reading hand-out for next week Exam #1 – Thursday, October 2nd 1. Review Sheet distributed next week 2. Exam format
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Themes for the Semester Themes for the Semester 1. Broadcast media and technological innovation . 1. The role of government regulation in the evolution of an industry. 1. The effects of broadcast media on national culture . 1. Mass media consolidation/fragmentation* * “Broadcast Industry Milestones”/”The Long Tail of Video” hand-out
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Screening Screening : : Empire of the Air Empire of the Air
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Early Radio: Inventors & Inventions
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Age of Wireless: 1880 - 1906
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Age of Wireless: 1880 - 1906 Wireless : 1. A late c19 technology for communicating through the air 2. A global sensation It took several decades, however, for wireless to become “radio” : 1. A truly mass-medium 2. Designed for mass consumption .
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Guglielmo Marconi Spark-gap device 1897 – British Marconi . 1899 – American Marconi
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Age of Wireless: 1880 - 1906
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Age of Wireless: 1880 - 1906 Between 1897 (British Marconi), and the 1920s: 1. Constant scientific advances made for wireless. 2. Different interests struggled to shape the use of these advances.
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Early Radio: 1906 - 1922
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Early Radio: 1906 - 1922 Reginald Fessenden X-Mas Eve, 1906, succeeds with first wireless transmission of human voices and musical performance. Precedent for radio as entertainment medium.
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Early Radio: 1906 - 1922 By 1912, radio users consisted of: 1. U.S. Army and Navy 2. 3. Technical experimentations by inventors, universities, and major corporations like AT&T, General Electric, and Westinghouse. * Interest in radio exploded among average Americans.
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Early Radio: 1906 - 1922 Youth of the day were fascinated with the wonders of wireless.
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Early Radio: 1906 - 1922 The ranks of these legions included many young American women.
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Regulating Radio Regulating Radio
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Early Radio: 1906 - 1922 Titanic disaster leads to Radio Act of 1912 1. Oversight by federal government 2. Licenses required 3. Stations allocated specific frequencies 4. Amateurs marginalized
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Early Radio: 1906 - 1922 The Titanic disaster makes a young American Marconi operator named David Sarnoff into an emerging public figure.
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Early Radio: 1906 - 1922 WWI jump-started a process of consolidating the control of radio in the hands of the government and a few businesses.
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Early Radio: 1906 - 1922 WWI, U.S. Navy coordinates manufacture of radio tubes. All patent claims set aside, and all amateurs ordered off
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Comm_432_Wk 4_Fall 2008 - Comm 432 Week 4 Review/Radios...

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