Comm_432_Wk 5_Fall 2008

Comm_432_Wk 5_Fall 2008 - The Dawn of Television Comm 432:...

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The Dawn of Television Comm 432: Sep 25, 2008 – Week 5
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Announcements Remaining Long Tail papers returned “Broadcast Industry Milestone” hand-out Exam #1 – Thursday, October 2nd 1. Review Sheet distributed 2. Exam format
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Themes for the Semester Themes for the Semester 1. Broadcast media and technological innovation . 1. The role of government regulation in the evolution of an industry. 1. The effects of broadcast media on national culture .
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Today’s Reading Today’s Reading W. Boddy, Fifties Television, Chs. 1 -3 Albarran & Pitts, Ch. 2, pp. 37-39 (handout)
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TV Experimentation: 1930s-1945 TV Experimentation: 1930s-1945
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TV Experimentation: 1930s-1945 TV Experimentation: 1930s-1945 Broadcasting, “the surprise party” of radio. Conversely, commercial TV largely a deliberate evolution orchestrated by established corporate interests. The evolution of commercial TV the result of the “distinct and competing interests of”* : 1. Electronics manufacturers (e.g. RCA) 2. Media networks and stations (e.g., NBC, CBS, ABC, DuMont) 3. 4. Motion picture studios (e.g. Warner Bros., Universal) 5. Federal broadcast regulators (e.g. FCC) * William Boddy, Fifties Television, p.3
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This note was uploaded on 09/29/2008 for the course COMM 432 taught by Professor Smith during the Fall '08 term at USC.

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Comm_432_Wk 5_Fall 2008 - The Dawn of Television Comm 432:...

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