MRKT 316 Exam 1 Review - MRKT 316 Exam 1 Review Chapter 1...

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MRKT 316 Exam 1 Review Chapter 1 Consumers Rule Terms: Demographics Psychographics Market segmentation Consumer behavior Marketing Exchange Segmentation dimensions Relationship marketing Needs Wants Social marketing Green marketing Compulsive consumption Consumed consumers Concepts: Why is consumer behavior considered to be a process ? How do we study consumer behavior? What is the consumer-decision process? What are the stages in the process? Why is the field of consumer behavior research referred to as interdisciplinary ? How does consumer behavior research impact public policy and consumerism? Do marketers create needs? Why is consumer behavior considered to have a “dark side?” What does that mean? Chapter 2 Perception Terms: Perception Sensation Hedonic consumption Trade dress Exposure Sensory thresholds Absolute threshold Differential threshold j.n.d. Weber’s Law Subliminal perception Attention Sensory overload Perceptual filters
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Perceptual vigilance Perceptual defense Adaptation
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This note was uploaded on 09/29/2008 for the course MRKT 316 taught by Professor Kuzma during the Fall '08 term at Minnesota State University, Mankato.

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MRKT 316 Exam 1 Review - MRKT 316 Exam 1 Review Chapter 1...

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