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Airbnb has at its fingertips a wealth of data that it’s not yet leveraging as well as it could. Hosts, guests, and Airbnb can all benefit from the company better mining data and making valuable insights available to users. This makes for a smarter, more efficient, and ultimately more profitable marketplace.Help host price their property: Most Airbnb hosts are amateurs. Users don’t have to have all the experience and infrastructure of a traditional innkeeper in order to rent out their space. There are many factors that could affect price: e.g. On New Year's Eve in New York, demand is higher and therefore prices should increase but often people forget and they're still renting their apartments for the same rate as they would in mid-September.Airbnb has a massive collection of data around rental prices. They can analyze it. Offer hosts advice on what they should charge based on comparable spaces in their local market. Give them an option to turn on an auto-pricing feature that automatically changes rates, within parameters they set, as the marketplace fluctuates. Airbnb should be a pricing expert for users making it easier for everyone to make more money. Flexibility in Dates: Give guests with flexible itineraries the option to add a plus-or-minus range to their requested dates. Airlines already do this to fill seats on days with lower demands. Maybe a guest’s perfect rental property match is waiting just one day away. And maybe a host’s propertywon’t sit empty just because it’s unavailable the first day of a guest’s ideal itinerary.A More Intelligent Marketplace: Airbnb have an enthusiastic user base, a constantly improving platform, a great recent rebranding effort, and a valuable collection of information.