Class Notes - Mass Media (Test 1)

Class Notes - Mass Media (Test 1) - Class Notes Mass Media...

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Class Notes – Mass Media 1. Mass Media a. Technological tools used to transmit messages of mass communication 2. Mass Communication a. A society wide communication process in which an individual or institution uses technology to send messages to a large mixed audience, most of whose members are not known to the sender 3. Linkage Institutions a. Linkage Institutions - Organizations that convey the interests and preferences of the mass public to their elected representatives i. EX: Political parties, interest groups, the media 4. Political Importance of the Mass Media a. Provide the nation with shared political experiences i. We can't be there, but we know it is going on b. Provide guidance for which views and behaviors are acceptable and even praiseworthy c. Indicate what is deemed important or unimportant d. Serves as guardians of political norms 5. Functions of the Mass Media a. Surveillance i. Public surveillance 1. spotlights selected people, organizations, and events making them
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Class Notes - Mass Media (Test 1) - Class Notes Mass Media...

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