ADVANCED BUSINESS COMMUNICATION
Dr. Kathy Brzovic
Office Hours: Tuesday/Thursday 1:30-3:30 p.m. and by appointment.
James S. O’Rourke IV. Management Communication: A Case Analysis Approach
Beginning College Writing, (either English 101 or Communication 103), and BUAD
201. You may not be enrolled simultaneously in BUAD 201 and BUAD 301.
Common Body of Knowledge Content Coverage:
This course provides an understanding of advanced
business communication and prepares students to analyze cases, interpret data, research alternative
solutions, solve problems, organize and write case reports, argue, negotiate, and persuade decision makers.
This course seeks to expand your knowledge of business communication and to
develop your written and oral communication skills. To achieve these goals, we will study a variety of
business cases that will help you understand the function of communication in the modern business world.
You will analyze real-life business problems, and you will determine when and how to communicate
corporate decisions to multiple stakeholders. You will have many opportunities to practice speaking and
writing in order to achieve mastery of the five essentials of business communication: clearness,
conciseness, completeness, courtesy, and correctness
Distinction between BUAD 201 and BUAD 301:
In Business Writing (201) you learned how to write
direct and indirect messages and how to deliver positive, neutral, and negative information using you-
attitude and positive emphasis in order to maintain the good will of your audience. In many instances, you
were presented with a checklist for organizing the documents and you were given most of the information
you needed in order to compose routine business messages. In Advanced Business Communication (301)
you will enter the world of uncertainty, in which there is no single “correct” answer to a business case,
existing information may be misleading or simply incomplete, and multiple audiences may have competing
interests that cannot be reconciled. In confronting real-world business cases, you will learn to:
Define the business problem.
Determine the company’s long-term goals and short-term objectives.
Identify key facts, assumptions, and critical issues.
Analyze appropriate alternatives for solving the business problem.