buad304 discussion assignment 2

buad304 discussion assignment 2 - Norman Chen October 4,...

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Norman Chen October 4, 2007 Tolan 14731 Monday 6pm Discussion Assignment 2: Business of Blogging 1. Blogs would most likely affect the way people receive and share information. Before,  mass media ruled the world. Companies or even governments had the sole power of  informing or socializing the public. They governed what was shared and what could not  be shared to people. However, blogs presented a way for people to share anything they  wanted and also a forum for people to learn new information. It is an inexpensive way for  people to be heard and frustrations to be voiced. Overall, this increase in the number of  bloggers takes power away from the chosen few and brings power to the masses. Each  individual has the power to offer his/her own insight, insight untainted by other agendas.  In addition, people usually are more open to receiving and sharing information through  informal channels because it is more natural, spontaneous, and well, informal. Up with  the little man!  2. Companies can easily be hurt by the power of blogs. Just as gossip tends to involve the 
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This note was uploaded on 09/30/2008 for the course BUAD 14721 taught by Professor Tolan during the Spring '08 term at USC.

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buad304 discussion assignment 2 - Norman Chen October 4,...

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