TV Notes 2 - Television Portrayals of Groups and...

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Television Portrayals of Groups and Stereotypes Why do we care? - Portrayals on television construct our reality. - Television often presents stereotypical images. - In the absence of real experience, television's representations may all we know. Common stereotypes on television - Gender, age occupation - Culture and race - Position in a family Portrayals of Women on TV - There are 2-3 times as many men as women in TV entertainment - There are 3-4 times as many men as women in children's TV. - Music videos on TV show twice as many men as women. - In news shows, women are also less important than men. - Make up about half the reporters/anchors (1/4 of directors). - 10% of interviewees are women. Men on TV - High status jobs. - Dominant, violent, powerful. - Professionally competent but bunglers at home. - Emotionless. Senior Citizens - Very view central characters are under 65. - 62-70% of older Americans in TV are men (but only 40% of population over 65 are men). - Treated with disrespect. - Either sexless or dirty old men. Minority Groups - Non-recognition - Ridicule - Regulation (protectors, police, firemen) - Respect (full range of roles as majority) African Americans - Early days of TV, they were largely unseen. Focus of ridicule or comedic. - 1960's: More even-handed. - Cosby Show was a big breakthrough. - Now they make up a larger percentage of prime time roles (17%) than population (12%). - News coverage still retains stereotypes as erpetrators of violence and criminal acts. Latinos - 12.5% of population but only 2% of prime time roles. - Despite great diversity of Hispanic traditions, Latino characters are often bandits, harlots, buffoons. - Most are male, criminals or law enforcement officers. Asians - Very few roles (5% of US population vs. 2.7% of characters on TV). - Stereotyped n movies as sinister villains, often running Chinese laundries or restaurants. - Now more positively portrayed than most other minorities. Arab and Arab Americans - Often stereotyped as terrorists, oil sheiks. - Identification with Islamic religion which is portrayed as cruel and vicious. - No balanced portrayals of god things about Islamic culture and history. Other Groups Stereotyped - Physical disabilities. - Psychological disorders. - Gay and Lesbian. - Occupations: Farmers, lawyers, police officers, doctors (psychiatrists and psychologists),
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college students. Types of Advertising - Direct selling of products/services. - Image advertising - PSA (Required of radio and TV by FCC) - Political advertising Types of Appeals (Aimed at behavior) - Informational (Cognitive) - Gives information and asks you to check it out. - Emotional - Love of family and friends. - Pleasure, fear, patriotism - Achievment, success, power - Humor Elaboration Likelihood Model 2 paths to persuasion: - Central: receiver is motivated to think about message, uses rational thinking toe laborate or expand on the message/can lead to lasting persuasion. - Peripheral: not relevant to issue - emotional responses more likely.
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TV Notes 2 - Television Portrayals of Groups and...

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