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TV Notes 1 - Cognitive Effects knowledge beliefs...

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Cognitive Effects – knowledge, beliefs. Attitudinal Effects – affect feelings, positive/negative, evaluative, directional. Behavioral Effects – cognative effects, action Physiological Effects – body reactions, heart beat, perspiration, pupil dilation, sexual arousal. Other Effects 1. Third-Person Effect: Attributing media effects to others, but not yourself. (Wow, those people are dumb!”) 2. Sleeper Effect: Delayed effect. Direct Effects (Learning) Theory - Hypodermic needle - Bullet theory - Silver/magic bullet theory Transmission Models of Communication 1. Who says What to Whom in What Channel and with What Effect ? (Harold Lasswell, 1949) 2. Process Model of Communication (D. Berlo, 1960) Functions of Media 1. Entertainment 2. Information 3. Personal Identity/Identification 4. Social Utility Evidence/Examples of Direct Effects 1. Belief in media: War of the Worlds broadcast 1938 (6 million believed) 2. Imitation: Imitation of violent acts seen on TV or in films.
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