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Consumers•Consumer:A person who buys goods andservices for personal use
Consumers•What moral responsibility does the corporationor manufacturer have as a result of itsrelationship to a rational agent who freelyenters into an economic exchange with it inorder to fulfill some need or desire?
Consumers•Main Issues:1.Product Safety2.Product Quality, Price, and Packaging3.Deceptive Advertising4.Reasonable vs. Ignorant Consumer Standards5.Advertising to Children6.Advertising and Society
Product Safety•The more complex the product, however, theless we are able to carry out this responsibility;Thus, businesses are responsible to theconsumer—to protect the consumer frombeing harmed or injured by their product.
Product SafetyHarper’s Weekly, March 26, 1959
Product Safety•1916:MacPherson v. Buick Motor Car•Court ruled that legal liability fell on themanufacturer
Product Safety•Due Care: consumers and sellers do not meet