CONSUMERS[1] - CONSUMERS Consumers Consumer A person who buys goods and services for personal use Consumers What moral responsibility does the

CONSUMERS[1] - CONSUMERS Consumers Consumer A person who...

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CONSUMERS
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Consumers Consumer: A person who buys goods and services for personal use
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Consumers What moral responsibility does the corporation or manufacturer have as a result of its relationship to a rational agent who freely enters into an economic exchange with it in order to fulfill some need or desire?
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Consumers Main Issues: 1. Product Safety 2. Product Quality, Price, and Packaging 3. Deceptive Advertising 4. Reasonable vs. Ignorant Consumer Standards 5. Advertising to Children 6. Advertising and Society
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PRODUCT SAFETY
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Product Safety The more complex the product, however, the less we are able to carry out this responsibility; Thus, businesses are responsible to the consumer—to protect the consumer from being harmed or injured by their product.
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Product Safety Harper’s Weekly, March 26, 1959
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Product Safety 1916: MacPherson v. Buick Motor Car Court ruled that legal liability fell on the manufacturer
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Product Safety Due Care: consumers and sellers do not meet
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  • Fall '16
  • Noah Friedman
  • Marketing, Consumer Product Safety Commission, consumer products

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