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ENT 4024 – 00160385, 3 credit hoursEntrepreneurship - Summer 2017, Term 2College of Business, Room 409Monday and Wednesday 11:30am – 2:40pm Professor InformationInstructor: Leon FaifmanE-mail: [email protected]Office HoursRoom 114, Fleming West. Monday and Wednesday 10:00am – 11:00am or by appointment. Required Resources and Materials•Computer and Internet Access.•“Lean Launchpad.” This free, online course on how to build a startup will form an integral part of our classroom course. Sign up and register for the Lean Launchpad course as a student at •Osterwalder, Alexander, and Pigneur, Yves. (O&P) 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: John Wiley & Sons. Available at book store or via Amazon.com.•Blank, Steve, and Dorf, Bob. (B&D) 2012. The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. Pescadero, CA: K&S Ranch.•Instructor-Provided Materials. Cases, readings, assignments available on Canvas.Additional Course Material: Recommended•Ries, Eric. 2011. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York, NY: Crown Publishing Group•Reynolds, Garr. Presentation Zen: Simple ideas on presentation design and delivery. NewRiders, 2011.1Revised May 2017
Course DescriptionThe course introduces the major concepts and fundamental principles for starting a new business.Emphasis will be placed on customer development, business model validation, and challenges during the initiation/search stage.Course Prerequisites and Credit Hours and Class Time CommitmentsJunior standing.According to Florida State Statute 6A-10.033, students must spend a minimum 2,250 minutes (37.5 hours) of in-class time during a 3-credit course. Additionally, students enrolled in a 3-creditcourse are expected to spend a minimum of 4,500 minutes (75 hours) of out-of-class-time specifically working on course-related activities (i.e., reading assigned pieces, completing homework, preparing for assignments and other assessments, reviewing class notes, etc.) and fulfilling any other class activities or duties as required.Course OverviewThis course provides a comprehensive study of the elements of entrepreneurship, focusing on the critical factors involved in the initiation of a successful venture. The course provides an overview of the entrepreneurial process beginning with the initial idea through start-up, growth, and harvesting the business.The nature of the course is as follows. You will work with a team to develop your own business and/or business idea throughout the semester. Required learning assignments will consist of watching the Udacity videos and reading the assigned pages in the books. A number ofassignments will be required to track the progress of you and your team.