Company backgroundOla CabsMeru CabsGoals“To bring convenience, price transparency and standardization to consumerbooking car rentals and cab services” – Bhavish Aggarwal[1]Meru’s goal is to provide world class taxi service to every demographic that theycater to and be a hallmark for reliable, high quality service in the industry.MissionOla’s mission is to bring all the car operators and taxis on to a single platform andat the same time empower their driver partners to grow professionally,economically as well as personally.Meru derives its name from Mount Meru which, according to Hindu mythology,can withstand any amount of turbulence and hence is known for unshakablereliability. It is this reliability with which they want to serve the customers in themost efficient way for the perfect experience.StrategyOla’s strategy is to focus on the backend interface and ensure a high standard ofquality and predictability with respect to consumer experience.Meru’s strategy is to control the experience provided to the user so they startedby purchasing cars and then franchised the cars to drivers, who in turn had to gothrough professional training before they went on the road.Current EmployeesLinkedIn page of Ola suggests that the company employs between 5000 – 10000people. Apart from the operations team in locations Ola is present, the companyis headquartered in Bangalore, India. Apart from full time employees, Olapartners with over 4,50,000 drivers all over India.
