competitoranalysisanjanikumarsingrodia-170209230017 -...

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Introduction to theCompanyUpGrad Product ManagementCompetitor AnalysisStudent Name: Anjani Kumar Singrodia
2Your SubmissionTo do a comprehensive competitive study of the cab market and understand the underlying mechanics of the industry for Meru Cabs, we needto first identify who Meru Cabs are competing against and this should include direct competitors as well as players in the market who may beindirectly influencing the audience that Meru is fighting for. Couple of major direct competitors of Meru Cabs areOla CabsandUber.Howeverthe last 10 years has seen tremendous growth in creating more eco-friendly transit options in all tiers of Indian cities includingBusesas well asMetro railways. However for the purpose of this analysis I have chosen to compare Meru Cabs against Ola Cabs.1.Compare the company backgrounds of Ola Cabs and Meru Cabs.2.Compare the business models of Ola Cabs and Meru Cabs.3.Compare the strengths and weaknesses of Ola Cabs and Meru Cabs.4.Compare the product details and performances of Ola Cabs and Meru Cabs.5.Based on the above study, Predict the future initiatives of Ola Cabs so as to take necessary steps and mitigate giving up competitiveadvantage.Note: The sources for the above comparison for each slide is written in their notes section.
Company backgroundOla CabsMeru CabsGoals“To bring convenience, price transparency and standardization to consumerbooking car rentals and cab services” – Bhavish Aggarwal[1]Meru’s goal is to provide world class taxi service to every demographic that theycater to and be a hallmark for reliable, high quality service in the industry.MissionOla’s mission is to bring all the car operators and taxis on to a single platform andat the same time empower their driver partners to grow professionally,economically as well as personally.Meru derives its name from Mount Meru which, according to Hindu mythology,can withstand any amount of turbulence and hence is known for unshakablereliability. It is this reliability with which they want to serve the customers in themost efficient way for the perfect experience.StrategyOla’s strategy is to focus on the backend interface and ensure a high standard ofquality and predictability with respect to consumer experience.Meru’s strategy is to control the experience provided to the user so they startedby purchasing cars and then franchised the cars to drivers, who in turn had to gothrough professional training before they went on the road.Current EmployeesLinkedIn page of Ola suggests that the company employs between 5000 – 10000people. Apart from the operations team in locations Ola is present, the companyis headquartered in Bangalore, India. Apart from full time employees, Olapartners with over 4,50,000 drivers all over India.

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Term
Spring
Professor
Kamal Hiran
Tags
Management, Competitive Analysis, The Driver, Cab, Mount Meru, Meru Cabs

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