Notes Exam 1

Notes Exam 1 - Marketing 3401 17:26 TEST QUESTION 1 Keys to...

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Unformatted text preview: Marketing 3401 17:26 TEST QUESTION 1 Keys to being successful : • You must learn to market yourself- Who sees you, what value an you add to company • Sell Promote- Use your own personality • You must know people- Aka—networking - So your services can be marketed to them at an appropriate time • Maintain Contact- Build/cultivate relationships- Example: company’s buy suites in Tiger Stadium to maintain contact with clients- Go beyond thank-you notes TEST QUESTION 2 Traits for being successful : • Creative- Imperative—the way you see things- Example: Bobby Jindal dealing with first LSU game and Hurricane Gustav • Be aggressive- Changing plans/working past problems to be the best- Not shrinking at the word no • Enthusiastic- Be invigorating- cannot be worn down • Smart- Company’s want smart people, they are marketable How do you sell yourself ? • Al Mehrabiam—“likeability factor” did a study on what makes people like you (ex. Hilary Clinton wasn’t likeable)- 3 Factors of Likeability : (TEST QUESTION 3) • Vocal Delivery —38% ♦ There are too many distractions, so let your voice command ♦ Tone — avoid: The killer B’s Boredom—most things in life are repetitive, make it interesting Bitterness—when you sound angry ♦ Rate/Volume —need variation in tone, rate, and volume when presenting ♦ Ability to Pause • Visual Delivery —55% ♦ We all have a default expression ♦ Most critical is facial expression ♦ Ex. Kathleen Blanco and her default look during Katrina and Rudy Juliani’s image after 9/11 which gave Americans hope and comfort • Verbal Arrangement of the Content —7% 1 st Presentation: -Ask someone who owns a business, what are the 3 most essential elements in making your business successful from a marketing standpoint the right product the right people the right location-presentation close to where people come in and see it opportunity to experiece visual or in person Marketing 3401 17:26 Marketing 3401 17:26 Presentations due on Thursday. (maximum is 2 minutes) • Memo o To: o From: o Subject: Interview with (Explain the three essentials to marketing in number formed) 1....
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This note was uploaded on 10/01/2008 for the course MKT 3401 taught by Professor Jaber during the Spring '08 term at LSU.

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Notes Exam 1 - Marketing 3401 17:26 TEST QUESTION 1 Keys to...

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