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mkt notes - 19:11 TEST QUESTION 1 Keys to being successful...

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Unformatted text preview: 19:11 TEST QUESTION 1 Keys to being successful : You must learn to market yourself- Who sees you, what value an you add to company Sell Promote- Use your own personality You must know people- Akanetworking - So your services can be marketed to them at an appropriate time Maintain Contact- Build/cultivate relationships- Example: companys buy suites in Tiger Stadium to maintain contact with clients- Go beyond thank-you notes TEST QUESTION 2 Traits for being successful : Creative- Imperativethe way you see things- Example: Bobby Jindal dealing with first LSU game and Hurricane Gustav Be aggressive- Changing plans/working past problems to be the best- Not shrinking at the word no Enthusiastic- Be invigorating- cannot be worn down Smart- Companys want smart people, they are marketable How do you sell yourself ? Al Mehrabiamlikeability factor did a study on what makes people like you (ex. Hilary Clinton wasnt likeable)- 3 Factors of Likeability : (TEST QUESTION 3) Vocal Delivery 38% o There are too many distractions, so let your voice command o Tone avoid: The killer Bs Boredommost things in life are repetitive, make it interesting Bitternesswhen you sound angry o Rate/Volume need variation in tone, rate, and volume when presenting o Ability to Pause Visual Delivery 55% o We all have a default expression o Most critical is facial expression o Ex. Kathleen Blanco and her default look during Katrina and Rudy Julianis image after 9/11 which gave Americans hope and comfort Verbal Arrangement of the Content 7% 1 st Presentation: -Ask someone who owns a business, what are the 3 most essential elements in making your business successful from a marketing standpoint the right product the right people the right location-presentation close to where people come in and see it opportunity to experiece visual or in person 19:11 19:11 Presentations due on Thursday. (maximum is 2 minutes) Memo o To: o From: o Subject: Interview with (Explain the three essentials to marketing in number formed) 1....
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This note was uploaded on 10/01/2008 for the course MKT 3401 taught by Professor Jaber during the Spring '08 term at LSU.

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mkt notes - 19:11 TEST QUESTION 1 Keys to being successful...

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