9-10-08 - 9/10/08 Class Notes 10/09/2008 10:01:00 Implicit...

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9/10/08 Class Notes 10/09/2008 10:01:00 Implicit Personality Theory Solomon Asch “How we select and organize info about others on the basis of what behaviors  we think go together.  Principle of Unity:  o We MAKE traits organize well o We explain away or avoid inconsistent information Central Traits  o Asch also found that certain traits are more “central”  More influential than others when forming impressions of  personality. Stereotypes “generalization about a class of people, objects or events that is widely held  by a given culture.”  o Reducing all members of a given group to a certain collection of traits  or behaviors  Why? o Normal to categorize the world o Tendency to divide “us” and “them”  o Want to do as little cognitive work as possible Effects of Stereotypes Often carry a negative tone Person is not perceived as an individual but as a member of a category With outgroups, remember less favorable information
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This note was uploaded on 10/01/2008 for the course COMM 1000 taught by Professor Wang during the Spring '08 term at UConn.

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9-10-08 - 9/10/08 Class Notes 10/09/2008 10:01:00 Implicit...

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