Running Head: BIG DATA 1Big DataInstitutional Affiliation:Author’s Name:Date:
BIG DATA 2Big dataThis is a variety of information assets that cover high-volume of space, with high-velocity, that demand cost-effective innovative forms of data processing that enable data to bemeaningful information, which can be used in decision making and process automation(Gandomi & Haider, 2015).Volume, variety and velocity are the defining properties, that are used to measure Bigdata. Volume refers to the amount of data and space covered (how much data), variety is thenumber of types (various types) and velocity refers to the speed of data processing (how fast isdata processed) (Dave, 2013).Big data is a combination of various data, can be either structured data or unstructureddata. It is important for companies to find a way to control data management. Analysis of Big Data and its relation to Volume, Velocity and VarietyVolumeVolume can be defined as the amount of data. Volume implies Big data as enormousvolumes of data within an institution or organization. In the past data was generated byemployees but with the advance in technology data is generated by machines, networks andhuman interactions on systems or platforms such as social media which the volume of data to beanalyzed is massive. With the advent of technology, social media users can store, send or receiveinformation which is inform of data. Data can be in several format, examples include videos,music and large images. But several organization find data volume not big problem to worry
BIG DATA 3about since the great development of database. Data can be stored in database in any form, hencevery simple to access.Velocity.Velocity is defined as the speed or pace which data flows in from sources like a businessprocesses, networks and machines. Also the social media data inflow speed can be measured aswell and mobile devices. The rate of data flow is massive and continuous. For example in socialmedia people can receive information in seconds and updates the latest information and oftendiscard the old messages. With this speed data movement is real time, which can be used to helpresearchers and businesses make valuable decisions that are able to provide strategic competitiveadvantages. Data sampling can be used to solve volume and velocity issues.