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Journal of Organizational Change ManagementInternational strategies of corporate culture change: emulation, consumption and hybridityR.I. Westwood, P.S. Kirkbride,Article information:To cite this document:R.I. Westwood, P.S. Kirkbride, (1998) "International strategies of corporate culture change: emulation,consumption and hybridity", Journal of Organizational Change Management, Vol. 11 Issue: 6, pp.554-577, https://doi.org/10.1108/09534819810242770Permanent link to this document:Downloaded on: 11 July 2017, At: 04:12 (PT)References: this document contains references to 64 other documents.To copy this document: [email protected]The fulltext of this document has been downloaded 2457 times since 2006*Users who downloaded this article also downloaded:(2004),"Corporate culture and organizational performance", Journal of Managerial Psychology, Vol. 19 Iss 4 pp. 340-359 <ahref="">>(2013),"Corporate culture change: adaptive culture structuration and negotiated practice", Journal of Workplace Learning,Vol. 25 Iss 7 pp. 476-498 <a href="">a>Access to this document was granted through an Emerald subscription provided by emerald-srm:395612 []For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors serviceinformation about how to choose which publication to write for and submission guidelines are available for all. Pleasevisit for more information.About Emerald Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio ofmore than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of onlineproducts and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on PublicationEthics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.*Related content and download information correct at time of download.Downloaded by The Open University of Hong Kong At 04:12 11 July 2017 (PT)
JOCM11,6554International strategies ofcorporate culture change:emulation, consumption andhybridityR.I. WestwoodThe Graduate School of Business, University of Sydney, Australia, andP.S. KirkbrideThe Change House, Ashridge Management College and University ofHertfordshire, UKIntroductionThe intensification of globalisation and the internationalisation of businesshave meant a more profound encounter between, and interpenetration of,different organisation and management systems (OMS). A strategic issueconfronting all internationally active organisations – both those entering intoforeign markets and for local organisations engaging with foreignorganisations and their systems – is how to manage effectively the intersectionof different OMS. Some companies, such as McDonald’s, have adopted the view

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