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Unformatted text preview: Social Influence Tuesday, October 16, 2007 Most direct pressure vs Most indirect Pressure • Obedience – orders, commands • Compliance – request, appeal • Conformity – expectations Two Types of Conformity • Private Conformity: Internalizing attitude, stays with you for a long time • Public Conformity: Only to impress people around you Two Types of Influences • Informational influence: The desire to be right • Normative influence: The desire to be liked Sherif's (36) study of norms' crystallization • Subjects in dark room were shown a light and while alone estimated the distance the light moved • In three group sessions, they again made distance estimations • Subjects' estimates converged on a common value thus establishing a group norm What type of influence took place in the Sherif study? • Indirect pressure to conform • Informational influence • Private compliance Milgrim's Study of Blind Obedience • Controversial experiment to test why people followed Hitler's orders even though what he did was...
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This note was uploaded on 10/01/2008 for the course PSYCH 1 taught by Professor Nathanson during the Fall '07 term at Tufts.
- Fall '07