Metric Theory

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Metric Theory was started by two entrepreneurs Ken Baker and his collogue Andy. They both worked at the same company before Metric Theory and their startup was based on the same concept of their previous company. Initially Ken and Andy faced many hardships such zero initial funding and a lawsuit filed by their previous boss, but they overcame all of this and by their second month of operation they were making a profit. Metric Theory is a digital advertisement agency that serves as a platform for large corporations who don’t have a presence on the internet. Metric Theory mainly focuses on Display and Remarketing advertisements which are mostly displayed websites such as Google, Facebook, Instagram and many more. Metric Theory obtains most of their information from select keywords that everyday internet users type in and
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