Notes 9.9.08

Notes 9.9.08 - MCO 460 9.9.08 How do mass media affect our...

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MCO 460 9.9.08 How do mass media affect our ideas and attitudes about race, ethnicity, gender and culture? It is maintained, and changed by media. What is mass communication? - Mass communication is a process in which information, ideas and symbols are transmitted using high technology from one person to a large group of people. - Interpersonal communication is distinguished from mass communication o Interpersonal communication does not use high technology. o Interpersonal is 2-way, mass communication is one-way (traditional) - These two lines have become blurred with the internet. Mass media roles & functions - We can think about lots of media roles - We easily think of the “information” and “entertainment” roles. - Media’s “persuasion” role society also is very important Media Functions - Surveillance – Keep track of what's going on - Interpretation – what's going on means what. -
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This note was uploaded on 10/02/2008 for the course MCO 460 taught by Professor Barrett-solomon during the Fall '08 term at ASU.

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Notes 9.9.08 - MCO 460 9.9.08 How do mass media affect our...

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