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Unformatted text preview: 2. Defining specific strategies We will put our advertisement on TV, radio stations, billboards around the campuses, and college newspaper (such as daily Trojan). 3. Estimating the costs associated with these strategies and tasks As described above the total budget would be 1711.17 millions (it is 30% from companys gross profit). Well contribute this number into different categories: TV (20%), radio ad (30%), billboards, college newspaper, and print ad (50%)-TV (since our primary target market is college students, we are not going to spend a lot on the TV ads). 20% from 1711.17 M = $ 342.234 M- Radio ad (We think most of college students listen to the radio everyday. So, we prepare more budgets for it). 30% from 1711.17 M = 513.251 M-Billboards, college newspaper, and print ad (we provide the largest budget for this category because we think it is the most reliable since most of the time students are on campus). 50% from 1711.17M = $855.585 M...
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This note was uploaded on 10/02/2008 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.
- Spring '07