pmk individual (3).docx - 3 Content The reason that I chose...

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3. Content The reason that I chose Naturel Forte DHA as the main product of my assignment is because Naturel Forte DHA contains healthy ingredients and nutrition, and the price is reasonable in the market. Naturel Forte DHA is placed at the low price with high quality category. The brand has received award from FMCG Food Industry in 2013 (Appendix 1), and it is rank at the third highest price among the five direct competitors (Figure 3.1). Besides that, Naturel Forte DHA also received recognition from Malaysia Design Council for the superior design packaging of the product (Appendix 2). Secondly, I identify Vecorn as my direct competitors because this brand has similar feature that satisfy consumer’s needs and wants. Vecorn is placed at the high price with high quality category. Vecorn has received award from Kementerian Kesihatan Malaysia – Food Safety GMP (Appendix 3), and it is rank at the second highest price (Figure 3.2). Also,
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