BSBMKG416 Priscila de Oliveira and Michel da Luz.docx - BSBMKG416 Market goods and services internationally Student ID Student Name Student Signature

BSBMKG416 Priscila de Oliveira and Michel da Luz.docx -...

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BSBMKG416 Market goods and services internationally Student ID Student Name Student Signature 43914 Priscila de Oliveira Priscila de Oliveira 43458 Michel da Luz Michel da Luz __________________________________________________________________________________________________
Contents Step 1. Access marketing plan for specific international target market Step 2. Select appropriate marketing activities The first section of the report should include the following: 1. Summarise the following: The State’s overall international marketing plan and strategy The specific international marketing goals and objectives The international target market 2. Identify and document a minimum of 6 marketing activities for the target market. 3. From this analysis, select the 2 most appropriate marketing activities for the product/service for the specific region. Seek assistance and approval from your trainer in selecting the most appropriate marketing activities. 4. Document the selected marketing activities with costs and rationale. Explain how your choice of marketing activities meets the marketing objectives, cultural, ethical and legal considerations, viability and cost requirements. Step 3. Implementing international marketing activities 1. Prioritise and document marketing activities 2. Determine and document the resources needed for implementation 3. Identify all legal, ethical, cultural and safety requirements that must be observed for implementing the marketing activities. __________________________________________________________________________________________________
4. Determine and document who will be involved in the marketing activities and what roles and responsibilities they will have to ensure a successful self-managed team. 5. Document an Activity Brief you would give people involved in the marketing activities. 6. Create an action plan on how your team will implemented the established promotional activities in accordance with marketing objectives and budgetary requirements. 7. Create a tool (survey/ questionnaire) that will monitor and evaluate the effectiveness of the marketing activities. Step 4 - Monitor and review marketing performance The third section of your report should include the following: 1.Monitor and document progress against performance targets. 2.Identify and record any over-performance against targets. List any trends the over-performance might indicate. Recommend new marketing targets. 3.From your research, analyses and identify any potential new business opportunities. Step 5 – The report is summarized and presented to the class using PowerPoint/ Prezi or similar __________________________________________________________________________________________________
Step 1 – Access marketing plan for specific international target market NSW tourism 2020 was developed to respond to ongoing challenges and emerging opportunities for the Australian tourism industry. Providing a framework for growth, Tourism 2020 will assist tourism businesses remain competitive into the future in a dynamic global environment. To reach the Tourism 2020 target of doubling overnight domestic and international visitor expenditure to between $115 and $140 billion we require: High impact, effective and coordinated international tourism marketing campaigns

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