Chapter 7

Chapter 7 - Chapter 7: Reaching Global Markets 23:08:00...

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20/02/2008 23:08:00 Dynamics of World Play 15 to 20 percent of world trade involves  countertrade —the practice of using  barter rather than money for making global sales GDP: monetary value of all goods and services produced in a country during  one year Balance of trade:  monetary difference between exports and imports Competitive Advantage of Nations o Porters diamond of national competitive advantage: Factor conditions  Natural Resources Education and skill levels Wage rates Company Strategy, Structure, and Rivalry Number of companies in industry Intensity of competition Public of private ownership Demand conditions Size of market Sophistication of consumers Media exposure of products Related and supporting industries Existence of supplier clusters Economic Espionage Act (1996) o Theft of trade secrets by foreign entities is a federal crime in US Marketing in a Borderless Economic World Global marketing trends
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Chapter 7 - Chapter 7: Reaching Global Markets 23:08:00...

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