Chapter 2

Chapter 2 - Chapter 2: Developing Successful Marketing and...

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Chapter 2: Developing Successful Marketing and Corporate  Strategies 09/01/2008 22:17:00 Levels of Strategy in Organizations Today’s organizations can be divided into business firms and nonprofit  organizations. The three levels in an organization are: o Corporate level:  where top management directs overall strategy for the  entire organization. o Business unit level:  business unit managers set the direction for their  products and markets to exploit value-creating opportunities. o Functional level:  where groups of specialists actually create value for  the organizations. o Mission  is a statement of the organizations scope, often identifying its  customers, markets, products, technology, and values. o Organizational culture  refers to a set of values, ideas, and attitudes  that is learned and shard among the members of an organization. o
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This note was uploaded on 10/04/2008 for the course BA 292 taught by Professor Adler during the Spring '08 term at Pepperdine.

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Chapter 2 - Chapter 2: Developing Successful Marketing and...

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