Brandstorm 2016 - Case Study.pdf - BRANDSTORM 2016 CASE...

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BRANDSTORM 2016 CASE STUDY MISSION La Roche-Posay’s mission is to make a better life for sensitive skin. WITH Hand in hand with dermatolo- gists, our obsession is to bring better skin solutions to all types of sensitive skin, from severe skin diseases (acne, eczema, allergic skin, and the side ef- fects of cancer treatment…) to daily skin issues. Better skin solutions for everyone, from in- fancy to adulthood. Created in 1975, today La Roche-Posay is recommend- ed by 25,000 dermatolo- gists worldwide. Thanks to our strong values of efficacy and tolerance, transparency and honesty, caring and empathy, it has also become the consum- er’s brand of trust. All of La Roche-Posay’s prod- ucts offer minimalist and ef- fective formulas, containing its very own unique French ther- mal water as the miracle not-so-se- cret ingredient. All of the brand’s products are hy- poallergenic and dermatologically tested on allergic, atopic or reactive skin types to guarantee the highest tolerance. Their efficacy and safety have been proven by more than 600 clinical and observational studies world- wide, 80 of which have already been published in the most recognized in- ternational dermatological journals. Looking beyond its products, La Roche-Posay is a committed brand, involved in various activities that are useful for consumers: atopy schools, corrective make-up workshops and an ambitious skin cancer prevention initiative known as Skinchecker, an international campaign encouraging people to monitor their moles.
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AN INGREDIENT WHICH TRANSCENDS TIME A UNIQUE ADVOCACY BUSINESS MODEL THAT STARTED WITH DERMATOLOGISTS La Roche-Posay thermal spring water is inimitable therapeutic water. The story of La Roche-Posay begins amid the rip- ples of the purest natural thermal water. The near- mythic properties of this water are impossible to reproduce, unparalleled in synthetic form. Local folklore in the picturesque French village that surrounds this magical spring speaks of the water’s healing powers as far back as the 13th century, when the legend goes that the sensitive-skinned horse of Bernard du Guesclin, high constable dur- ing the reign of Charles V, took a dip in the soothing La Roche-Posay waters.
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