JWeek3Ops.docx - PetSmart is a leader in the animal care...

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PetSmart is a leader in the animal care industry and makes caring for your pet extremely easy. There is a wide range of products and services at PetSmart but one of the company’s greatest services is the PetsHotel. PetsHotel is a very safe and caring animal boarding service provided to consumers. The need for this service is growing and as more consumers travel, they can rest assured that their beloved pet will be treated like family in their absence. Primarily, the PetsHotel of PetSmart belongs to the growth stage of the product life cycle. PetSmart first started integrating the PetsHotel service back in 2000. However, as some people have taken advantage of this service, the service use is expected to grow consistently throughout the upcoming years. “Meanwhile, the company also has a high-margin services business growing at a consistent 20% clip that includes grooming, training and boarding for pets. This helps differentiate the stores from general merchandisers such as Wal-Mart (WMT) and Target (TGT) that dominate the $36 billion pet supplies business. It also sets it apart from Petco and mom-and- pop pet stores, which don't have the floor space or the capacity to offer such an array of options to customers.” (TheStreet.com, 2006). Being able to continuously grow the PetsHotel service is having an effect on PetSmart’s competitors. The PetsHotel is continuing to grow in the growth stage of the product life cycle because the service revenue has not yet stabilized and there still is growth expectancy for financial forecasting. PetsHotel currently has been able to meet the customer requirements and wants and will continue to do so in the future. Since PetsHotel was first implemented in 2000, the business growth is still working to establishing itself. It has been continuously proving itself by growing at a consistent 20% each year. The quality function deployment for PetsHotel is based off of the customer and technical requirements in order to establish a successful deployment of service. Customers want affordable
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care for their pets while they are away from home and they also require exceptional pet care. The
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