Assignment 1 - Damian Illing EBGN 525 Homework Assignment 1...

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Damian Illing EBGN 525 9/16/08 Homework Assignment 1 1. Four Linear Programming Assumptions in “Planning an Advertising Campaign”  a. Certainty: Yes this assumption is satisfied in this problem. The values for the  number of men and women reached for each commercial situation is predictive,  but I would assume that a marketing study has been conducted and the standard  deviation of these values is less than the average of the number of people  reached. This would indicate that these numbers are accurate enough for this  model. This assumption makes sense in terms of this problem because it is  impossible to count exactly the number of people each ad would reach each time  it is aired.  b. Divisibility: Yes, this assumption is also satisfied in this problem. The modeler  must accept the fact that the optimum number of each commercial might not  come out to be exactly a whole number. In terms of this problem, it is important  that the final answer reported be a whole number because one cannot air a  fraction of a commercial. Therefore it is up to the manager or modeler to decide  which way to round the values that are produced as optimum answers based on  the problem statement and the values themselves. 
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