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Scenario•Shelley Jones has just been elected as president of the Circular Club of Auburn, Kansas, and she has been asked to suggest a new fundraising activity for the club. After a considerable amount of research, Shelley proposed the Circular Club sponsor a professional rodeo.•In her presentation to the club, Shelley recommends the fundraiser become an annual activity with the following goals:•Continue to grow each year•Give back to the community•Provide the club a presence in the community
Critique the Rodeo•What did Jonathan Edmunds meant?•The Club had made an Investment in the Rodeo•Is Jonathan’s Comment consistent with Shelley's Idea?
Fundraiser•Continue to get better each year•Give back to the community•Provide the club a presence in the community?
Break Even Ticket Sales•In the prior year the Circular Club took a loss and this year had to be different.