Ch 09 Ecommerce outline

Ch 09 Ecommerce outline - IS 3300 CHAPTER 9 E-COMMERCE :...

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IS 3300 Chapter 9 CHAPTER 9 E-COMMERCE : DIGITAL MARKETS, DIGITAL GOODS INTERNET IT INFRASTRUCTURE: Provides Universal & Easy-to-use Set Of Technologies & Technology Standards That Can Be Adopted By All Organizations E-COMMERCE TODAY *E-commerce: Use Of Internet To Transact Business *Digitally Enabled Transactions *Companies That Survived Dot-com Bubble Burst Now Thrive *E-commerce Revolution Is Still In Its Early Stages WHY E-COMMERCE IS DIFFERENT *Ubiquity *Market Space *Transaction Costs Lowered *Global Reach [Reach: Number Of Customers A Company Can Reach] *Universal Standards *Richness: Complexity & Content Of Message [Amount Of Interactions & Information Services Provided] *Information Density *Price Transparency: Ease With Which Customers Can Find Out Variety Of Prices In Market *Cost Transparency: Ability Of Consumers To Discover Actual Costs Merchants Pay For Products *Price Discrimination: Selling Products To Different Targeted Groups At Different Prices
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Ch 09 Ecommerce outline - IS 3300 CHAPTER 9 E-COMMERCE :...

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