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Unformatted text preview: 3. Global marketing standardization 4. Global marketplace entry strategies- know definitions of risk and rate of return Chapter 5: ) 1. Consumer behavior definition 2. Consumer decision making process 3. Social influences on consumer buying decisions 4. individual factors that influence the decision making process for consumers 5. Psychological influences on CB decisions Chapter 6: 1. Strategic alliance 2. Segments of the business market 3. Demands for products in business marke 4. Products/services...
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- Spring '08