Advertising Chapter 2

Advertising Chapter 2 - h Concerns: Drives up the cost of...

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Chapter 2: The Economic, Social, and Regulatory Aspects of Advertising Advertising and Social Responsibility h Ethical Issues Advocacy Accuracy Acquisitiveness h Is being ethical a problem? Marketers encounter constant tension between: QuickTime t and a TIFF (LZW) decompressor are needed to see this picture. Society and Ethics: Effects of Advertising h Ethics = Moral and value standards that act as behavioral guidelines for a society’s citizens Unlike laws and regulations, ethical codes are generally not written down
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Unformatted text preview: h Concerns: Drives up the cost of products Creates a barrier to market entry for small firms Merchandises too many aspects of our culture Sells inferior products Sells unhealthy, dangerous products Sets unrealistic expectation Is done in bad taste (including use of sex and violence) Communications Customer s Organizations Individuals...
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This note was uploaded on 03/18/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

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Advertising Chapter 2 - h Concerns: Drives up the cost of...

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