This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: h Concerns: Drives up the cost of products Creates a barrier to market entry for small firms Merchandises too many aspects of our culture Sells inferior products Sells unhealthy, dangerous products Sets unrealistic expectation Is done in bad taste (including use of sex and violence) Communications Customer s Organizations Individuals...
View Full Document
This note was uploaded on 03/18/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08