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Unformatted text preview: Perception=the process by which physical sensations are selected, organized, and interpreted Is reality Is everything Stimuliphysical data Sensationthe immediate response of sensory receptors to stimuli Attention o Perceptual Screens Physiological Screenscompromise the 5 senses: sight, hearing, touch taste, and smell; detect incoming data and measure the dimension and intensity of the physical stimuli Psychological Screens Selective perceptionthe process of screening out information that does not interest us and retaining information that does (our needs, desires, beliefs, etc.) Selective exposureseeking out messages that are pleasant or sympathetic with our views as well as avoiding those that are painful or threatening Selective distortionperceiving messages in ways that support our beliefs even for inconsistent messages Selective retention Breaking through perceptual screens...
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- Spring '08