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Unformatted text preview: Perception=the process by which physical sensations are selected, organized, and interpreted • Is reality • Is everything • Stimuli—physical data • Sensation—the immediate response of sensory receptors to stimuli • Attention o Perceptual Screens Physiological Screens—compromise the 5 senses: sight, hearing, touch taste, and smell; detect incoming data and measure the dimension and intensity of the physical stimuli Psychological Screens • Selective perception—the process of screening out information that does not interest us and retaining information that does (our needs, desires, beliefs, etc.) • Selective exposure—seeking out messages that are pleasant or sympathetic with our views as well as avoiding those that are painful or threatening • Selective distortion—perceiving messages in ways that support our beliefs even for inconsistent messages • Selective retention • Breaking through perceptual screens...
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This note was uploaded on 03/18/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08