advertising vocab - Marketing Advertising Ethics Puffery...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Process of planning and executing the conception, pricing, distribution, and promotion of ideas, goods, and services to create exchanges that satisfy the perceived needs, wants, and objectives of individuals and organizations Advertising A paid form of communication Ethics Moral and value standards that act as behavioral guidelines for a society’s citizens Puffery Exaggerated, subjective claims that can’t be proven true or false such as “the best”, “premier,” or the “only way to fly” Subliminal advertising Advertisements with messages (often sexual) supposedly embedded in illustrations just below the threshold of perception QuickTime [ and a TIFF (LZW) decompressor are needed to see this picture. FTC Federal Trade Commission Remedies for deceptive advertising: Consent decrees
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Cease-and-desist orders Corrective advertising Substantiating advertising claims Affirmative Disclosure Consumer Release Deception Must mislead the consumer “Reasonable Consumer” Must lead to material injury Unfair advertising Causes or is likely to cause substantial injury to consumers Which is not reasonably avoidable by consumers And is not outweighed by countervailing benefits to consumers or to competition FDA Food and Drug Administration Oversees package labeling, ingredient listings and advertising for food and drugs Watchdog for drug advertising FCC Can issue and revoke licenses to broadcasting stations
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/18/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

Page1 / 5

advertising vocab - Marketing Advertising Ethics Puffery...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online