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Unformatted text preview: o Executionexecuting idea Roles of Advertising o Marketing Rolein order to market a product you have to provide information about it o Communication RoleCommunicate marketing information or important information people need o Economic RoleHelps economy, helps stimulate demand Advertising = a paid form of communication A sponsor is identified Tries to persuade or influence consumer to do something Conveyed through mass media Reaches a large audience Non-personal...
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This note was uploaded on 03/18/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08