intro current issues 2-22-08

intro current issues 2-22-08 - Josh Mittleman Intro to...

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Josh Mittleman Intro to Sport Current Issues Assignment 2-22-08 This week in Sports Business Journal I found 2 very interesting articles about sports businesses. CBS has decided to redo the format of CSTV, starting with a name change to CBS College Sports Network. The other story is about how the Yankees are in the works of finalizing a sponsorship deal that would become the largest deal in professional sports, that doesn’t include naming rights. The Yankees are talking with CAA Sports on a deal that would pay the Yankees $20 million annually. The deal would include signs and marketing inventory in the stadium as well as around the stadium but does not include naming rights to the stadium. This deal would be the first of its kind as every other sponsorship deal with financials this large have all included naming rights to a stadium or arena. CAA would use this deal to strengthen its name and reputation. I had never heard of the company before this article, which tells me they are doing this move so that people
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intro current issues 2-22-08 - Josh Mittleman Intro to...

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