Unformatted text preview: more of a collectable and more people would come and get them while they lasted. A third way that McDonalds activated their sponsorship was to repaint all the cars of the teams that they sponsor. Each car now has a giant M on the front hood and more McDonalds writing and logos on it. They decided to pay more as a sponsor so that there would be less different sponsors on the car and on the driver uniform. I think this is a good idea because I feel that a car that has many, many sponsors is useless to any individual sponsor because the logos are too cluttered and no one can really determine who is sponsoring that car. I think that McDonalds made a good decision when they decided to sponsor 3 teams in NASCAR. They chose cars in different types of races so that they would spread their name over more area and show that they care about sports all over the world....
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- Spring '08
- Olympic Games, Ancient Olympic Games, McDonalds paint job