advertising2 - Chapter 2 Ethics = Moral and value standards...

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Chapter 2 Ethics = Moral and value standards that act as behavioral guidelines for a society’s citizens Concerns o Drives up the cost of products o Creates a barrier to market entry for small firms o Merchandises too many aspects of our culture o Sells inferior products o Sells unhealthy, dangerous products o Sets unrealistic expectation o Is done in bad taste (including use of sex and violence) o Invites censorship (by powerful advertisers) o Creates visual pollution o Pushes one country’s culture onto another Society and Ethics: Effects of Advertising Advertising can: Improve the standard of living Inform of availability of products Imbue products with personality Helps us make personal statements Economic Effects of Advertising Value of products Prices Competition Consumer Demand Abundance Principle Business Cycle Consumer Choice Added Value Links brand image to the product Educates consumers about product uses
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This note was uploaded on 03/18/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

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advertising2 - Chapter 2 Ethics = Moral and value standards...

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