ch2 - I. The many controversies about advertising A....

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I. The many controversies about advertising A. Advertisers face criticism - and loss of revenues 1. Public can be displeased or offended by what an ad says or how it looks. 2. Consumers and consumer groups can complain when the product doesn't live up 3. to an ad's promised benefits. B. Advertising is both applauded and criticized for its effect on the economy 1. Some claim advertising raises the cost of products while others can show it lowers it. 2. Some claim advertising encourages competition, some say it reduces competition. C. Advertising has social consequences. 1. Some contend it makes people more materialistic. 2. Some believe advertising forces people to buy things they don't need. 3. Some point out that it reaches people subliminally in ways they cannot control II. The economic impact of advertising A. The level of advertising in a country is directly related to its standard of living. B.
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This note was uploaded on 03/18/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

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ch2 - I. The many controversies about advertising A....

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