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advert test 2 pages - 1 2 7 155 159 Pretesting of Ads 1 2 6...

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Term Page in Notes Page in Text Account Planner (suggest: Glossary) 2; 7 152; 169 Advertising research 3; 4 154 Aided Recall (recognition-readership) 7 167 Attitude Tests 167 Central location tests 6 165 Clutter test 6 166 Creative Concept Research 1; 2 155 Direct questioning 6 165 Dominance concept 3 156 Effective positioning strategy 156 Experimental method 5 164 Focus group 5; 6 163 Halo effect 166 In-depth interviews 5 163 Informal Research--(a.k.a. exploratory research) 3; 4 159 Inquiry Tests 7 167; 168 Intensive techniques 5 163 Market share 161 marketing information system (MIS) 3 159 Marketing research 154 Media Research 3 156 Nonprobability samples 8 170 Objectives (Research Objectives) 3; 4 161 Observation method 5 164 Posttesting of Ads (a.k.a. “ad tracking”)
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Unformatted text preview: 1; 2; 7 155; 159 Pretesting of Ads 1; 2; 6 155; 158 Primary Research/Primary Data 4 159-160 Probability samples 8 170 Product Concept 1; 2 155 Projective techniques 5 162 Qualitative Research 4; 5 162-163 Quantitative Research 4; 5; 8 162-164 Recall tests 7 167 Reliability 8 170 Sales Tests 7 167; 169 Secondary research/secondary data 4 159 Strategy Research 1; 2 154; 155 Survey 5 165 Test market 164 Unaided Recall 7 167 Universe 8 170 UPC (Universal Product Code) 5 164 Validity 8 170 Situation Analysis 3 Target audience analysis 3 Consumer Insight Research 4 Formal Research 4 Evaluative Research 6 Campaign Tracking 7 Sampling Methods 8...
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