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Running Head: THE USE OF ARISTOTLE’S CONCEPTS OF PERSUASION IN A POLITICAL SPEECHThe Use of Aristotle’s Concepts of Persuasion in a Political SpeechCarla MartinThe University of North Carolina GreensboroI have abided by the UNCG Academic Integrity Policy on this assignment.Signature: Carla MartinDate: 06/13/16
THE USE OF ARISTOTLE’S CONCEPTS OF PERSUASION IN A POLITICAL SPEECH 2 AbstractIn this article I contribute to the idea of Aristotle rhetoric being used successfully by an outsider to the political world to persuade undecided and party favorites. Using the rhetoric proofs of ethos, pathos logos and topoi, coupled with the nature of human beings dealing with modern dilemmas of an uncertain world Donald Trump was able to highlight his flaws, be hated and yet climbed to the top of the political ladder by simple using the ancient technique of persuasive communication and argumentation. In my paper I incorporate scholarly researchers who I lean on for conceptual clarity and verification to the powers behind Aristotle’s rhetoric. While taking in consideration that these article might not offer proof that Donald Trump is indeed witty, they allude to my suggestion that a person who is manipulative enough can influence and persuade audiences to conclude that his version of truth is in fact the truth in a political arena. Keywords: rhetoric, logos, pathos, ethos, topoi
THE USE OF ARISTOTLE’S CONCEPTS OF PERSUASION IN A POLITICAL SPEECH 3 IntroductionRhetoric is one of the arts of using language as a means to persuade. Along with grammar and logic or dialectic, rhetoric is one of the three ancient arts of discourse from ancient Greece tothe late 19th Century. Rhetoric was a central part of Western education, filling the need to train public speakers and writers to move audiences to action with arguments. I argue that although Donald Trump appears to be rather inhumane, he is very skilled at using Aristotle’s rhetoric to climb to the top of his political party. At first glance one might argue that Donald Trump is a mere business man. Most might even listen to him speak and argue that he is just a babbling idiot who loves to hurl insults at women and other non-dominant groups. If we examine his interviews or fly by speeches, we willundoubtedly get the feeling of distance. The degree to which this new comer or outsider status qualifies him as a desirable candidate in the eyes of the public has been monumentally underestimated by the experts and political forecasters. I suggest that this misconception is due to the fact that they did not consider the persuasive power of the emotional connection or what is referred to as emotional triggers, which the brain uses to avoid the energy and difficulty of analytical thinking. Whether consciously or by instinct, great persuaders tap into the functions of the emotional brain, where decisions are made with great speed and intensity.