Case 1 USA Today Innovation in a Evolving Industry.docx -...

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Case 1: USA Today: Innovation in an Evolving Industry1What opportunities in the marketing environment did Gannett seize in launching USA Today and USAToday.com? How did the company learn about and respond to these opportunities?Gannett seized many opportunities when he realize that trends like an amazing growth onshort of the attention among the new generation nurtured by a television and always in the chase of more and more information. Neuharth he believed that as much information is available will make the readers faced a time crunch in the world of information but the time is limited. His work visions for the USA Today were more information in less time and have sources all over. USA Today will target the young Americans, that are educated and who care about the world information of the current events.Gannett was able to have the average Americans read the newspaper, whiles many others newspapers they were only focus in specific and didn’t cover different types of news, which USA Today was taking advantage for. They starter offered more same information as the television, colorful images, graphs and almost anything the make the eyes of the readers interested.Just like the print edition, USATodays.com will offered the same information with many bright colors to catch the reader’s eye as the original printed edition. For the interviews and many others news the colors, sounds and images was very clear for the reader and listener. The company learned about these opportunities by sending 5,000 copies of the 3 differentprototypes to as many professional and regular people to get sincere responses.2How has continuous strategy of marketing innovation proved successful for USA Todayand USAToday.com? Do you believe that USA Todayis well positioned for the future? Explain.

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