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Elayne A. Saltzberg and Joan C. ChrislerBeauty Is the Beast: Psychological Effects of the Pursuit of the Perfect Female BodyWomen: A Feminist Perspectiveedited by Jo Freeman. Fifth Edition.Mountain View, CA: Mayfield Publishing Company, 1995. 306-315.Elayne Saltzberg (Daniels) was a postdoctoral clinical psychology fellow at Yale University School of Medicine. Her major interests include body image and eating disorders. She is an eating disorder specialist with a practice in Massachusetts. Joan C. Chrisler is Professor of Psychology at Connecticut College. She is the author of From Menarche to Menopause: The Female Body in Feminist Therapy(2004) and co-editor of ArmingAthena: Career Strategies for Women in Academe(1998) and Charting a New Course for Feminist Psychology(2002).Saltzberg and Chrisler discuss the ideal of the perfect female body, one that varies across cultures; changes over time; and is impacted by racism, class prejudice, and ableism. Because it is a fluctuating ideal that women strive for and few are able to attain, failure and disappointmentare inevitable. Striving to attain the ideal takes its toil on women in the form of physical pain, health problems, medical procedures, costs of beauty products, time and effort, and damaging psychological effects. They argue that there are detrimental consequences for women who fail to reach the ideal: being punished for social transgressions, fired from jobs for being too old and unattractive, and discrimination in hiring and promotion. Saltzberg and Chrisler advocate that women become more aware of the effects on their bodies and their lives of pursuing ideals of the perfect female body.Ambrose Bierce (1958) once wrote, “To men a man is but a mind. Who cares what face he carries or what he wears? But woman’s body is the woman.” Despite the societal changes achieved since Bierce’s time, his statement remains true. Since the height of the feminist movement in the early 1970s, women have spent more money than ever before on products and treatments designed to make them beautiful. Cosmetic sales have increased annually to reach $18billion in 1987 (“Ignoring the economy. . . ,” 1989), sales of women’s clothing averaged $103 billion per month in 1990 (personal communication, U.S. Bureau of Economic Analysis, 1992), dieting has become a $30-billion-per-year industry (Stoffel, 1989), and women spent $1.2 billionon cosmetic surgery in 1990 (personal communication, American Society of Plastic and Reconstructive Surgeons, 1992). The importance of beauty has apparently increased even as women are reaching for personal freedoms and economic rights undreamed of by our grandmothers. The emphasis on beauty may be a way to hold onto a feminine image while shedding feminine roles.Attractiveness is prerequisite for femininity but not for masculinity (Freedman, 1986).